Nucleus Research | Return On Investment (ROI) http://nucleusresearch.com We help our clients build the ROI business case for technology. Wed, 25 May 2016 21:25:01 +0000 en-US hourly 1 Can a Tech Company Be Too Big To Fail? http://nucleusresearch.com/can-tech-company-big-fail/ Wed, 25 May 2016 13:40:53 +0000 http://nucleusresearch.com/?p=10199 Setting political discussions about government bailouts aside, when exactly is a company too big to fail? From a purely business...

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Setting political discussions about government bailouts aside, when exactly is a company too big to fail? From a purely business perspective, the answer is never.

In fact, there is a daunting list of once-dominant companies that rested on their laurels only to see innovative new companies pass them by for good. Netscape, Nokia, Novell and Blackberry to name just a few. And it may have taken a YouTube clip from The Onion to wake the elderly Hewlett Packard into rethinking its brand.

Brand recognition, market share and a broad installed base are significant assets, but even they won’t hold off complacency forever. Take SAP, for example. A dominant enterprise software company that failed to capitalize on the cloud opportunity. As cloud challengers emerged with compelling new solutions, SAP’s once assertive offense soon became a game of defense just to keep the installed based on SAP.

It’s hard to grow when you play defense. Worse yet, many customers felt trapped with significant investments in SAP technology that were painful to walk away from in favor of new cloud services. Of the customers SAP was able to maintain, many grew resentful of this, tarnishing its brand halo.

To be fair, SAP did eventually embrace the cloud and today is a solid enterprise software provider, although no longer the dominant player it once was. It’s a poignant lesson to the industry. And the rate of change is only accelerating. Start-ups and new challengers are increasingly punching above their weight class with innovative solutions that deliver more value.

The brand recognition advantage is not what it used to be and with the cloud, switching services is relatively easy, diminishing the installed base asset. The race is increasingly focused on who has the best features within a usable solution that the business can leverage. In other words, it all comes down to value.

We see this clearly in the Workforce Management (WFM) space, where emerging companies are putting the heat on long established industry leaders. In our latest WFM Technology Value Matrix, we see ADP holding its ground whereas Kronos is poised to fall behind. Ceridian has now taken a commanding lead with WorkForce Software keeping pace as well in disrupting legacy players’ turf.

Perhaps the real story lies in how many new vendors are making significant gains in adding value and really shaking up the Matrix. SumTotal and Epicor HCM are both on the verge of entering the Leaders Quadrant. JDA, Workplace Systems, Paycor, Paychex, Paylocity and Paycom are all on track to make big leaps over the coming year.

That’s not to say that Kronos is finished or even faces immediate decline. The good news is that the very same development tools, industry opportunities and ability to add value to the software that is helping its competitors excel is available to Kronos as well. The challenge is to resist relying on strong brand recognition and a solid installed base that were built on the successes of past glory days and to instead recognize the competition and focus on delivering increasing value each day into the future.

But that is the danger of complacency; the shift starts slowly at first then sneaks up on you. Just ask SAP.

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q89 – Manhattan releases version 2016.0 for IO http://nucleusresearch.com/download/q89-manhattan-releases-version-2016-0-io/ Tue, 24 May 2016 15:52:34 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10192 The post q89 – Manhattan releases version 2016.0 for IO appeared first on Nucleus Research | Return On Investment (ROI).

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q91 – Slack takes on the enterprise http://nucleusresearch.com/download/q91-slack-takes-enterprise/ Tue, 24 May 2016 15:31:00 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10188 The post q91 – Slack takes on the enterprise appeared first on Nucleus Research | Return On Investment (ROI).

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q90 – WFM Technology Value Matrix 2016 http://nucleusresearch.com/download/q90-wfm-technology-value-matrix-2016/ Tue, 24 May 2016 14:39:06 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10183 The post q90 – WFM Technology Value Matrix 2016 appeared first on Nucleus Research | Return On Investment (ROI).

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q88 – Standalone talent management is dying http://nucleusresearch.com/download/q88-standalone-talent-management-dying/ Mon, 23 May 2016 17:56:20 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10179 The post q88 – Standalone talent management is dying appeared first on Nucleus Research | Return On Investment (ROI).

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q87 – Skillsoft ROI case study – Mercy Technology Services http://nucleusresearch.com/download/q87-skillsoft-roi-case-study-mercy-technology-services/ Mon, 23 May 2016 15:23:18 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10175 The post q87 – Skillsoft ROI case study – Mercy Technology Services appeared first on Nucleus Research | Return On Investment (ROI).

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q81 – VAI S2K ROI case study – Black River Produce http://nucleusresearch.com/download/q81-vai-s2k-roi-case-study-black-river-produce/ Thu, 19 May 2016 14:42:29 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10165 The post q81 – VAI S2K ROI case study – Black River Produce appeared first on Nucleus Research | Return On Investment (ROI).

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Forget Jeopardy Games, IBM’s Real Success is in Delivering Value http://nucleusresearch.com/forget-jeopardy-games-ibms-real-success-delivering-value/ Wed, 18 May 2016 13:28:22 +0000 http://nucleusresearch.com/?p=10153 When you think of today’s tech giants, Google, Apple, Microsoft, Amazon and even Facebook come to most minds. It’s been...

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When you think of today’s tech giants, Google, Apple, Microsoft, Amazon and even Facebook come to most minds. It’s been a long time since IBM has been part of that pantheon. After absolutely leading the pack for decades, IBM quietly shifted over the past 12 years into the background.

Or was that the back office? By selling off of its blockbuster Thinkpad laptop line to Lenovo in 2004, IBM lost its consumer footprint and the visibility that comes with it. The once cutting-edge company became the quintessential blue chip – safe and predictable.

But today’s IBM is not your father’s, nor even your grandfather’s. Big Blue has built a strong and increasingly commanding presence in analytics through both strategic acquisitions and continued development of its Watson program.

Suddenly IBM is of interest to more than back office IT and investors looking for a safe investment. In fact, Watson has IBM blazing trails again in areas such as cancer research, psycholingustics and machine learning/Artificial Intelligence. It even won Jeopardy and regularly creates inventive new recipes in a new field called cognitive cooking.

As inspiring as IBM’s advanced new capabilities are, the real excitement is around the value the company is delivering to customers. We did a recent analysis and found that on average, IBM delivered $15.82 for every dollar spent on its solutions. That’s across the board for marketing, sales and analytics – areas where IBM is once again emerging as a leader to beat. It’s an impressive Return On Investment (ROI) that should have everyone taking a second look at IBM.

In fact, just let that ROI number sink in for a second. Given the many costly IT projects that fail to deliver any value, imagine a solution that on average can give you back nearly $16 for every dollar you invest. That’s an easy sell to the CFO.

Which reminds me of that old saying that “no one ever got fired for buying IBM products.” A common phrase in the 70s up through 2000. Given the focus on value and impressive, proven ROI that IBM can deliver, it’s time to dust that old chestnut off again.

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q86 – Host Analytics customers become more proactive http://nucleusresearch.com/download/q86-host-analytics-customers-become-proactive/ Fri, 13 May 2016 15:50:29 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10133 The post q86 – Host Analytics customers become more proactive appeared first on Nucleus Research | Return On Investment (ROI).

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q85 – Boosting productivity in benefits administration http://nucleusresearch.com/download/q85-boosting-productivity-benefits-administration/ Fri, 13 May 2016 13:28:46 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10130 The post q85 – Boosting productivity in benefits administration appeared first on Nucleus Research | Return On Investment (ROI).

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