Nucleus Research | Return On Investment (ROI) http://nucleusresearch.com We help our clients build the ROI business case for technology. Fri, 26 Aug 2016 16:16:36 +0000 en-US hourly 1 q166 – Guidebook – Oracle HR and finance connected http://nucleusresearch.com/download/q166-guidebook-oracle-hr-finance-connected/ Wed, 24 Aug 2016 18:50:57 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10808 The post q166 – Guidebook – Oracle HR and finance connected appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The post q166 – Guidebook – Oracle HR and finance connected appeared first on Nucleus Research | Return On Investment (ROI).

]]>
How Brick-and-Mortar Retailers Can Take on Amazon: No It’s Not Buying a Jet! http://nucleusresearch.com/brick-mortar-retailers-can-take-amazon-no-not-buying-jet/ Wed, 24 Aug 2016 16:10:49 +0000 http://nucleusresearch.com/?p=10801 Imitation may be the highest form of flattery for fashion but in business, it usually means fear and signifies trouble...

The post How Brick-and-Mortar Retailers Can Take on Amazon: No It’s Not Buying a Jet! appeared first on Nucleus Research | Return On Investment (ROI).

]]>
Imitation may be the highest form of flattery for fashion but in business, it usually means fear and signifies trouble ahead. Leaders become followers and lose sight of their unique differentiation. Take the late Windows Phone, for example. Or the New Coke attempting to taste more like rival Pepsi. JC Penny pretending to be a cool Apple store. KISS recording a disco song. I can go on and on.

I’m surprised more people didn’t see a red flag when Walmart decided to pony up $3.3 billion for e-commerce upstart Jet in a clear move to take on arch nemesis Amazon. Walmart is still the world’s largest retailer, but with 20 percent year-over-year growth, Amazon is posing quite the challenge. By comparison, Walmart grew by just under 2 percent in 2013 – 2014. Amazon continues to consolidate online sales as the dominant player.

And while Walmart can’t afford to be complacent, what has me scratching my head is how the master of giant box stores thinks it can beat Amazon at its own game? With a two year old startup? Against the undisputed e-commerce leader with 22 years of experience? It would be one thing if Amazon were itself somewhat complacent, but the company continues to innovate and grow.

That’s not to say Amazon doesn’t have its blind spots. In fact, it has a massive Achilles heel that brick-and-mortar retailers have yet to fully leverage – the in-store customer experience. It’s time that traditional retailers woke up and played to their strength.

Amazon has invested heavily in customer experience technologies, such as its dash buttons to automatically order products when they run low. Or Alexa, it’s AI assistant, whose primary purpose seems to be reminding customers to order more products. And while these are clever steps for Amazon to create an in-home experience, it’s not the same as going shopping. And let’s face it, who doesn’t like shopping therapy?

Whether it’s a new car, clothes or even just browsing some stores in the mall as an excuse to get an ice cream, we love to shop. There is something about going to a physical store and seeing a display. Picking an item up and feeling it. Being able to ask a storekeeper questions and even interact with other shoppers. Think of how many times you’ve gotten tips from someone else in the store. “That model’s cheaper in price, but falls apart. Spare yourself the grief and splurge for the more expensive one.”

The problem is that retailers still haven’t fully figured out their hybrid brick-and-mortar/online model. They’ve had more than a decade, but still struggle integrating the two. Many have been counting on online ordering with in-store pick-up. This is delusional. Sure shoppers may have the convenience of ordering from home, but then the retailer takes away the convenience of having it delivered. So now they come to the store to pick up their product, not pick it out. Madness.

In fact, they’ve got the formula completely backwards. They should allow shoppers to come for the in-store experience and select the items they want then offer the convenience of shipping it to their home. In fact, our analyst Seth Lippincott has written a report on Shop and Ship, which outlines how retailers can effectively differentiate themselves from online-only sites and take on Amazon.

As the report points out, it allows retailers to better manage their inventory and even offer special incentives to shoppers. Perhaps a discount on an item that’s not in-store but can be delivered within a few days at a lower cost. Plus our survey data confirm that ‘shop and ship’ would be popular. The majority said they’d be more likely to buy from a retail location that offered the delivery option.

Competition in retail is fierce now, putting a premium on the shopping experience. Having the ability to please shoppers, demonstrate products and provide special deals is the way to build a great experience. WalMart could have invested $3.3 billion in a shop-and-ship policy that would have given the retail giant significant differentiation. Instead it chose to imitate Amazon. Follow, not lead.

The post How Brick-and-Mortar Retailers Can Take on Amazon: No It’s Not Buying a Jet! appeared first on Nucleus Research | Return On Investment (ROI).

]]>
q164 – SAP ditches annual performance reviews http://nucleusresearch.com/download/q164-sap-ditches-annual-performance-reviews/ Wed, 24 Aug 2016 14:24:56 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10789 The post q164 – SAP ditches annual performance reviews appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The post q164 – SAP ditches annual performance reviews appeared first on Nucleus Research | Return On Investment (ROI).

]]>
q159 – HPE Data Protector ROI case study – Gardner Business Media http://nucleusresearch.com/download/q159-hpe-data-protector-roi-case-study-gardner-business-media/ Wed, 24 Aug 2016 13:37:24 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10784 The post q159 – HPE Data Protector ROI case study – Gardner Business Media appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The post q159 – HPE Data Protector ROI case study – Gardner Business Media appeared first on Nucleus Research | Return On Investment (ROI).

]]>
q162 – Micro-marketing with Engagio http://nucleusresearch.com/download/q162-micro-marketing-engagio/ Wed, 24 Aug 2016 13:20:10 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10781 The post q162 – Micro-marketing with Engagio appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The post q162 – Micro-marketing with Engagio appeared first on Nucleus Research | Return On Investment (ROI).

]]>
q163 – How to burn $3 billion – buy jet.com http://nucleusresearch.com/download/q163-burn-3-billion-buy-jet-com/ Wed, 24 Aug 2016 13:09:30 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10778 The post q163 – How to burn $3 billion – buy jet.com appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The post q163 – How to burn $3 billion – buy jet.com appeared first on Nucleus Research | Return On Investment (ROI).

]]>
q160 – Shop and ship is the future of retail http://nucleusresearch.com/download/q160-shop-ship-future-retail/ Wed, 24 Aug 2016 12:59:39 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10775 The post q160 – Shop and ship is the future of retail appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The post q160 – Shop and ship is the future of retail appeared first on Nucleus Research | Return On Investment (ROI).

]]>
q161 – Acquisition of Platfora evolves Workday analytics http://nucleusresearch.com/download/q161-acquisition-platfora-evolves-workday-analytics/ Wed, 17 Aug 2016 14:20:16 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10760 The post q161 – Acquisition of Platfora evolves Workday analytics appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The post q161 – Acquisition of Platfora evolves Workday analytics appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The Mega-App, Dark Cockpit and the Evolution of Integrated Analytics http://nucleusresearch.com/mega-app-dark-cockpit-evolution-integrated-analytics/ Tue, 16 Aug 2016 16:09:07 +0000 http://nucleusresearch.com/?p=10799 Earlier this year I wrote about the Mega-App – the trend of integrating enterprise software programs into one overarching application....

The post The Mega-App, Dark Cockpit and the Evolution of Integrated Analytics appeared first on Nucleus Research | Return On Investment (ROI).

]]>
Earlier this year I wrote about the Mega-App – the trend of integrating enterprise software programs into one overarching application. Connecting the supply chain with ERP and CRM. Marketing automation with the back office. And at the time, we noted that integrated analytics was the driving force.

In fact, it’s happening faster that many initially thought. Our analytics analyst Anne Moxie took a closer look and identified a tipping point for analytics integrated into core business apps. We are now predicting that 90 percent of all analytics solutions will be embedded within business applications over the next five years.

It’s not all that surprising if you think about it. A stand-alone app poses interoperability issues, whereas integrated analytics are optimized for the solution. Ready to go right off the bat. This is a huge advantage in promoting usability, which is really the most important factor for business users.

What’s more interesting is how this integrated approach is going to evolve. Our report found that in about 7 years, nearly all business users will be interacting with analytics at least once per day but only 15 percent of users will be aware that they are even using analytics. It’s that integrated.

Which ties into another big trend, where enterprise software is getting more and more complex, yet vendors are making sure it’s easier and easier to use. Companies, like IBM, are incorporating analytics under the covers of core business applications, such as CRM, ERP, or SCM. The goal is to make the software “smart” or “cognitive.”

This reflects what Nucleus calls the Dark Cockpit principal. The aviation industry is always developing better solutions to fly planes and make them safer. In the 80’s, they added more functionality and controls for the pilot in the cockpit. In fact, the dashboard went from a fairly simple and straightforward set of gauges and switches in the early days to a highly complex and even confusing wall of instruments. Pilots were starting to get overburdened and those new features aimed at boosting security were starting to threaten it instead.

Then the industry responded by automating the process and guiding the pilot. The cockpit went dark and only those features needed during a particular stage of the journey would light up. Rather than feeling overwhelmed by the large number of tools on the dashboard, the pilot was directed by the intelligence of the system, and safety went back up.

Enterprise software is undergoing a similar process. Smart vendors are realizing that automating the experience and guiding users to take full advantage of features will add more value. The vendors that can pull this solution into their own business user applications will be the most successful.

Imagine that all your employees were smart(er). If a vendor can make the software intelligent, it will make the users of the software more intelligent too. We need tools that can facilitate that, tools that are able to recognize patterns that humans wouldn’t necessarily detect. It won’t replace the actions and the creativity that humans bring to the table, but it will help people perform more optimally.

In a nutshell, instead of just throwing analytics tools at users and hoping that a few of them will actually use the application, we should focus on incorporating a higher level of intelligence into the core business applications. It’s not going to be easy – vendors will need to really know how they can help individuals in many different roles across many different industries. But the vendors that can do it first will be the definitive leaders in the market.

The post The Mega-App, Dark Cockpit and the Evolution of Integrated Analytics appeared first on Nucleus Research | Return On Investment (ROI).

]]>
q130 – bpmonline ROI case study – Namu Travel Group http://nucleusresearch.com/download/q130-bpmonline-roi-case-study-namu-travel-group/ Thu, 11 Aug 2016 19:57:08 +0000 http://nucleusresearch.com/?post_type=wpdmpro&p=10732 The post q130 – bpmonline ROI case study – Namu Travel Group appeared first on Nucleus Research | Return On Investment (ROI).

]]>
The post q130 – bpmonline ROI case study – Namu Travel Group appeared first on Nucleus Research | Return On Investment (ROI).

]]>