Results Show One of the Highest ROI Scores for the Real ROI Series

Nucleus Research, the leading provider of Return on Investment (ROI)-focused research and advisory services for the global IT industry, today announced the results of an independent study on SPSS (Nasdaq:SPSS) predictive analytics solutions. The study, published today and titled, "The Real ROI from SPSS," concluded that ninety-four percent of SPSS's customers had achieved a positive ROI from their deployments, after an average deployment time of 10.7 months. The report is available at NucleusResearch.com.

Predictive analytics solutions such as SPSS allow organizations to leverage business knowledge by applying sophisticated analysis techniques to their data. Insights from the analysis form the basis of strategy for business activities including customer acquisition and retention, up-selling and cross-selling and fraud detection, among others.

Nucleus Research evaluated SPSS as part of its continuing series of ROI reports titled "Real ROI." SPSS ROI study results were based on user experiences and factual data – the only method which guarantees the validity of the results. Using Nucleus Research’s rigorous methodology, the study concluded that 94 percent of SPSS customers surveyed achieved a positive return on investment, with an average payback period of 10.7 months. This is one of the highest ROI scores Nucleus has ever seen in its Real ROI series of research reports. The report is available at NucleusResearch.com.

Key findings from the survey include:

• 94% of those surveyed achieved a positive ROI, with an average payback period of 10.7 months.
• SPSS solutions could support a company’s existing technology environment – or interoperate with the analysis systems of partners and clients using SPSS
• Over 90% of SPSS users surveyed attributed an increase in productivity to SPSS, expressed in increased productivity from existing employees, or reduced the need to hire additional employees.
• The majority of SPSS users surveyed leveraged existing hardware to support SPSS and did not make additional hardware investments to deploy SPSS.

"We were extremely impressed with the number of survey respondents who achieved a positive return on investment in such a short time frame," said Rebecca Wettemann, Vice President of Research at Nucleus Research. "The SPSS users surveyed achieved positive ROI in a variety of ways including increasing productivity, reducing costs and improving employee satisfaction. As is often the case, and as our findings show, return on investment studies incorporate multiple facets of user experiences, making them excellent predictors of user experiences. SPSS achieved its impressive ROI score by meeting the diverse needs of different users and consistently offering powerful analytics in easy-to-use applications."

Nucleus Research maintains rigid standards in order to ensure the validity of its research for its Real ROI series. Nucleus independently contacted customers to assess their experiences using SPSS. Prior to interviewing SPSS customers, Nucleus reviewed the SPSS Web site, online technology publications, discussion forums and print journals to better understand customer demographics and profiles.

About Nucleus Research

Nucleus Research is the leading provider of Return on Investment (ROI)-focused research and advisory services for the global IT industry, providing real-world information to decision-makers as they seek to maximize business returns from their technology investments. The organization’s goal is to support business decision makers as they strategize and plan for growth using the best technology solutions available. Nucleus’ expert analysts focus on research issues across the entire enterprise software and hardware space to provide its clients with ongoing advice to help with both short-term technology decisions and long-term strategic plans. Blending financial analysis and case-based investigations with comprehensive technology expertise to deliver factual return-on-investment (ROI) data to organizations worldwide, Nucleus uses an uncompromising set of processes and tools to evaluate the financial return on IT assets and is the only firm to gain certification by the National Association of State Boards of Accountancy. For more information, visit nucleusresearch.com.