Upside for IT buyers: ROI analysis tools to measure the benefits and costs of IT purchases, more targeted leads, seminar to teach "Justifying Your Technology Investments Through ROI"

KnowledgeStorm (knowledgestorm.com), the Internet's most highly-trafficked technology search engine, today announced a partnership with Nucleus Research, a global provider of ROI-focused research and advisory services, to offer technology buyers select research, advisory and analysis tools to help them make more informed purchasing decisions and maximize the return from their technology investment. Under the agreement, KnowledgeStorm will make Nucleus's independent ROI research and standard ROI financial analysis tools available to its more than 1.6 million unique monthly visitors.

As part of a larger strategic program, the companies are offering a free educational Web seminar to instruct technology buyers on how to use Nucleus Research's ROI calculators to make more informed purchasing decisions. Rebecca Wettemann, vice president of research for Nucleus Research, will lead the Web seminar, "Justifying Your Technology Investments Through ROI," focused on understanding financial metrics and how to best leverage them during the technology buying process. This educational Web seminar will cover the following areas:

• Why use financial metrics and the different ways these metrics can be used to support the decision making process
• What are the key metrics the Chief Financial Officer looks at and how are they calculated
• The basic steps for using an ROI tool to build the business case for a technology project
• Pitfalls to look out for and key strategies for presenting your business case to management

The program begins Tuesday, April 27, 2004 at 11:00 a.m. (ET). For further information and to register for the free Web seminar please visit KnowledgeStorm's web site at: http://www.knowledgestorm.com/search/index/sol_summary/ April2004ROITools/64797/64797.

"Nucleus Research and KnowledgeStorm combine to form a powerful partnership providing technology buyers with vendor-neutral product and service information and independent ROI-focused research," said Ian Campbell, CEO of Nucleus Research. "Nucleus and KnowledgeStorm share the common goal of providing fair and accurate guidance to IT buyers in search of successful technology investments."

"KnowledgeStorm's relationship with Nucleus Research furthers our commitment to provide IT buyers expansive, in-depth resources to 'short list' technology solutions, and continue to educate themselves on industry trends and issues," said Jeff Ramminger, EVP of Products, Technology and Marketing for KnowledgeStorm. "KnowledgeStorm, together with Nucleus Research, offers select research, case studies and ROI analysis tools to help IT decision makers fully evaluate planned technology purchases and stay current."

About Nucleus Research

Nucleus Research is an independent global research and advisory firm that provides CFOs, CIOs and their staffs with the financial and technology expertise they need to evaluate and manage their information technology investments the same way they evaluate and manage other capital investments. Nucleus Research is the first firm of its kind to blend financial analysis with comprehensive technology expertise to deliver 100% impartial return-on-investment (ROI) data and financial analysis services to organizations worldwide. Nucleus analysts use an uncompromising set of processes and tools to evaluate the financial return on IT assets throughout a technology's life cycle, from selection and deployment to upgrade and retirement. Nucleus Research's ROI assessment methodology can be applied to virtually any technology investment. For more information visit NucleusResearch.com.

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet's most highly trafficked business technology search site and provides software, service, reseller and hardware information on thousands of IT solutions, alongside white papers, webinars and case studies. This information is available at KnowledgeStorm.com and through syndication partners including Yahoo!, The Wall Street Journal's StartupJournal.com, Forbes.com, TechTarget, Aberdeen Group, InfoWorld, Fastcompany.com, Inc.com and DevX. More than 1.6 million visit KnowledgeStorm each month, and 80% of those visitors influence business technology purchase decisions. knowledgestorm.com

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CONTACTS

Meredith A.C. Roth
KnowledgeStorm, Inc.
(770) 290-8890
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Andy Murphy
SparkSource (For Nucleus Research)
(781) 274-6061
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