Independent research firm expands global operations, by promoting and adding industry veterans to lead research, client services and business development functions

Nucleus Research (NucleusResearch.com), an independent research firm providing financial analysis on corporate information technology (IT) investments, today promoted co-founder Rebecca Wettemann to vice president of research, and appointed industry veterans Dave Brown, Rob Cerulle and Jim Cavanaugh to lead its client services, sales and business development operations. Each of the executives brings significant skills to the fast-growing Nucleus Research, in total representing five decades of work with industry leaders International Data Corporation (IDC), Gartner/Dataquest and AMR Research.

"As a new breed of analyst firm, Nucleus Research is fortunate to gain a combination of new ideas and proven processes represented by our expanded management team," said Ian Campbell, co-founder and chief research officer for Nucleus Research. "The ultimate beneficiary of the combined talents of our management and analyst team are our clients who we help make better IT investment decisions."

Nucleus Research recently expanded its Wellesley, Massachusetts headquarters and extended its presence in Europe with operations in Paris and London.

Nucleus Research combines comprehensive technology expertise with sound and accepted principles of financial analysis to provide companies with truly accurate and untainted ROI information on their IT investments. Unlike typical IT analyst firms, Nucleus Research's ROI methodology is not influenced by vendor dollars and is based on a long-term, iterative process where the numbers are constantly refined with new data. This enables Nucleus to provide companies with the ongoing financial information they need to effectively manage IT systems across the entire lifecycle, from planning and selection through deployment, upgrading and retirement. This approach has led to a growing number of clients adopting Nucleus' ROI assessment methodology as their corporate standard for making IT investment decisions.

In addition to Campbell, the Nucleus Research executive team now includes:

Rebecca Wettemann, vice president of research - Wettemann was one of the founding partners of Nucleus Research. In her new position, she is responsible for directing and managing Nucleus's global quantitative research team. Prior to joining Nucleus, she directed IDC's European Collaborative Technologies programs. She has written and presented extensively on the subject of enterprise applications, CRM, collaboration, and integration technology and its impact on business.

David Brown, vice president, client services and operations - David Brown joins Nucleus Research from International Data Corporation's Global IT advisor program, where he served as vice president, and has more than 20 years of experience in the IT research industry. At IDC, he successfully managed and directed a team of analysts and sales staff supporting Fortune 1000 clients. He relies on his past leadership in growing IDC's user-focused research advisory services to manage and direct Nucleus's client services, marketing, and operations functions.

Rob Cerulle, vice president, worldwide sales - Rob Cerulle is responsible for Nucleus's global sales organization including both syndicated and custom research services in the US and EMEA. Prior to joining the company he held positions as Director of Sales at AMR Research and Gartner Group/Dataquest. His extensive market research and consulting experience were preceded by 12 years with Xerox Corporation in a variety of sales and national account management roles. Mr. Cerulle has an MBA in Marketing from Suffolk University and a BS from the University of Massachusetts, Lowell.

Jim Cavanaugh, vice president, North American sales Jim Cavanaugh is leading Nucleus' strategy, sales and business development efforts to major enterprise clients. He has 15 years of experience in sales and sales management, including his most recent position as vice president of sales at AMR Research, where he led a sales team focused on selling to and servicing clients at Fortune 500 companies, software vendors, and the financial investment community.

About Nucleus Research

Nucleus Research is a global research and advisory firm that has created a new standard for measuring the return on investment of enterprise technology initiatives throughout their lifecycle. Nucleus has conducted thousands of ROI studies for Global 2000 clients such as Merrill Lynch, Lucent and Wilsons Leather, using an uncompromising set of processes and tools to evaluate the financial return of their IT assets, from selection and deployment to upgrade and retirement. Although Nucleus's ROI assessment methodology can be applied to any technology investment, the company's specific areas of expertise include Web services and integration, supply chain applications, e-commerce applications, procurement applications, CRM, ERP, e-learning, collaborative computing, and wireless and handhelds.

Nucleus Research's charter is to aid end-user organizations in making intelligent and profitable IT decisions, and prides itself on its vendor-independence and product neutrality. The company was founded in 2000 by former senior executives from International Data Corporation, Gartner/Dataquest and AMR Research, and is headquartered in Wellesley, Mass., with additional offices in London and Paris. More information can be found at NucleusResearch.com.