GreaterChinaCRM to translate and distribute Nucleus Research reports.

Nucleus Research, a global provider of ROI-focused research and advisory services, today announced a content-sharing partnership with GreaterChinaCRM (GCCRM), a vendor-neutral CRM organization based in China. GCCRM is composed of an international CRM consulting service, an independent research institute and the first bilingual (English and Chinese) CRM portal in the Greater China region.

Under the agreement, GCCRM will translate and reprint Chinese versions of research reports from Nucleus, via the portal www.gccrm.com. This will make Nucleus's independent ROI reports available to GCCRM's more than 60,000 members in more than 80 countries worldwide.

"This partnership enables Nucleus Research to work closely with a respected international CRM organization that shares the same values as Nucleus," said Ian Campbell, CEO of Nucleus Research. "GreaterChinaCRM is a vendor-neutral organization that provides fair and accurate guidance to end users in search of successful CRM deployments."

"We see our partnership with Nucleus Research as a long-term and strategic one," said Sampson Lee, President of GreaterChinaCRM. "In Asia, particularly in China, we are in need of an independent and recognized organization to provide objective CRM data and information to increase market visibility and transparency. The cooperation of Nucleus Research and GreaterChinaCRM will fill this gap and provide insightful knowledge to our readers."

GCCRM has already translated and released the following Nucleus Research reports:

• The Real ROI from Siebel
• The Real ROI from SAP
• The Real ROI from Cognos
• Managing Risk and Flexibility: A Look at Payback Period
• Maximizing the Potential Return on Investment
• Quantifying the Returns from Increased Productivity
• Measuring Return on Investment: Quick Reference Guide
• The Human Factors That Impact Application Value
• The Strengths and Weaknesses of Total Cost of Ownership

These reports are currently available at www.gccrm.com and nucleusresearch.com.

About GreaterChinaCRM

Founded in 2001, GreaterChinaCRM preaches the belief "CRM Success Without Software" via its portal, training, research and method. GCCRM.com is the only bilingual CRM portal in the world and the No. 1 CRM portal in China with 60,000+ members. Formed by 14 international vendor-neutral CRM elites, GCCRM Consulting Associates provides world-class CRM training and consulting services to the enterprises in China. GCCRM Research Institute renders leading and independent research and studies on CRM in China, including Best CRM Practice in China and China CRM Solution Guide. The 3C (China Custom Care) Method is a CRM methodology developed jointly by The Customer Marketing Institute (Netherlands based) and GreaterChinaCRM tailors for the Greater China market.

About Nucleus Research

Nucleus Research is an independent global research and advisory firm that provides CFOs and CIOs with the financial and technology insight they need to make clear, accurate assessments of the returns from their technology investments. The company is the first firm of its kind to blend financial analysis with comprehensive technology expertise to deliver 100% impartial return-on-investment (ROI) information to organizations worldwide. Nucleus Research uses an uncompromising set of processes and tools to evaluate the financial return on IT assets throughout a technology's life cycle, from selection and deployment to upgrade and retirement. Nucleus Research's ROI assessment methodology can be applied to virtually any technology investment. For more information, please visit NucleusResearch.com.