If you can prove the value of a solution you can overcome objections, shorten the sales cycle, and reduce discounting. Nucleus Research analysts have conducted hundreds of ROI assessments and we work with financial decision makers every day. We know what it takes for a vendor to develop and maintain an effective value message through each step in the sales funnel.

Develop a value message

Our 3-step process makes delivering a value message straightforward for the sales reps and your champions while ensuring credibility through to the financial decision maker.

Step One: Show the value of your solution

Solution Guidebook

Our Guidebook reports build a broad picture of the multiple ways your solution delivers measurable benefits to customers. We build on vignettes and quotes from customers to develop a framework showing how organizations have achieved value from a solution and how a potential customer can achieve similar value.

Step Two: Show how others have achieved value with your solution

Case Studies

The strongest sales message comes from a happy customer. Our ROI, TCO, and Benefit case studies put a technology deployment in context, telling the real story of how a customer selected, deployed, and adopted a solution. We've published hundreds of case studies and our analysts know what it takes to prove value.

Step Three: Show how your prospect will achieve value

Rapid Financial Modeling Tools

If you can show a prospect they’ll achieve value they're likely to move forward with a decision. Our streamlined rapid financial modeling tools focus on the key benefits and allow your team to develop a credible business case that both entices the customer and withstands financial scrutiny.

Maintain a value message

TechAdvisor

Our ongoing advisory service delivers technology insight based on investigative research and analysis of customer deployments. We help your marketing and sales teams as they develop and deliver a value message. Our analysts understand how financial decision-makers assess technology value, how your competitors position their products, and how to best position your product in a way that builds a compelling business case.

Research Notes and Market FOCUS studies

Our ongoing research reports and notes take a quantitative point of view at current topics and events. Whether it’s benchmarking CIOs understanding of their technology assets, measuring the ROI from CRM, or proving the “green” value of a cloud solution, Nucleus Research is the expert at measuring the impact of technology.

Sales Training

We've trained thousands of sales professionals and can teach your team to build a credible business case. Whether you're selling in a competitive market, building a business case, or fighting for budget, we'll teach you the techniques and strategies to be successful.

Nucleus Research is the only firm registered with the National Association of State Boards of Accountancy and the only firm authorized to provide CPE credits for its training courses. We know what the finance professionals expect.

Here’s what session attendees have said:

This was an AMAZING session. I will no longer be embarrassed to help my customers build an ROI. The former ROI tools we used were so archaic. I would love more trainings from these guys- they seem to have their finger on the pulse!!!!!

Great presentation - we need more stuff like this - experts telling us not what to sell, but HOW to sell it - there are a lot of technical staff trying to sell [our product] out there that NEED this type of sales training!!!

The session was even better than my expectations.