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Function

Executive Management

Nucleus recognizes that executive managers are looking for the key best practices,<br />case studies, and trends that impact IT management. Research coverage in this area includes Nucleus's predictions for emerging trends, key case studies, and benchmark data to help drive and influence your business initiatives.

Finance / Accounting

Consolidating applications, improving business performance management, and streamlining reporting are key for finance and accounting - particularly when multiple systems are involved. Nucleus Research's coverage includes data and case studies on common finance and accounting application packages and upgrades.

Human Resources

Human resources and employee management professionals can find a wealth of case<br />studies, benchmarks, and best practices advise from Nucleus Research. If you don't find what you're looking for, contact Nucleus for access to expert analyst advice and unpublished research.

IT / Infrastructure

IT managers and infrastructure architects face many challenges including prioritizing projects, evaluating and justifying infrastructure initiatives, and choosing competing technologies and strategies. Nucleus research in these areas will help you benchmark against your competitors and identify potential areas for improvement. Coverage includes project and development management, project justification strategies, and networking and storage case studies and benchmarks.

Marketing

Marketing executives can use this research to identify opportunities to improve and streamline marketing processes, integrate outside analytics and data sources, and improve marketing ROI measurement. Coverage includes content and sales asset management, marketing and predictive marketing application, personal productivity tools, and emerging marketing technologies.

Operations

Understanding what your IT infrastructure supports and what's coming down the road can help you work with IT to prioritize projects and ensure you're following best practices. Nucleus case studies and other research can help you benchmark and reality check current systems and reporting practices and identify areas for improvement.

Sales

Sales executives can use this research to gain key insights and best practices on existing and emerging technologies that support improved user adoption and sales performance. Coverage includes sales force automation, tools for sales and marketing collaboration, best practices for sales-focused dashboarding and reporting, the effective use of social networking to improve sales results, pricing support technologies and strategies, and how other technologies can be leveraged for greater sales opportunities.