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Marketing

Marketing executives can use this research to identify opportunities to improve and streamline marketing processes, integrate outside analytics and data sources, and improve marketing ROI measurement. Coverage includes content and sales asset management, marketing and predictive marketing application, personal productivity tools, and emerging marketing technologies.

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Technology Value Matrix First Half 2012: CRM

First Half - 2012

Notes and Reports
May 2012 - Report M39
Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas ... more details»
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The big returns from big data

Notes and Reports
April 2012 - Report M20
Nucleus found organizations can earn an incremental ROI of 241 percent by using Big Data capabilities to examine large and complex data sets. One ... more details»
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The stages of an Analytic Enterprise

Notes and Reports
April 2012 - Report M17
In its extensive look at business intelligence (BI), performance management (PM), predictive analytics, and supporting data-management technologies... more details»
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Marketing drives CRM ROI

Notes and Reports
April 2012 - Report M22
Nucleus found marketing automation drives a 14.5 percent increase in sales productivity and a 12.2 percent reduction in marketing overhead. Howeve... more details»
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Nucleus Research Standard ROI Tool

ROI Tools
April 2012 - Report
UPDATED April 2012 Over 5.7 Million downloads since first published This is an entirely new financial analysis tool with a streamlined format a... more details»
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Nucleus Research On premise vs On demand TCO tool

ROI Tools
April 2012 - Report
This tool helps you answer the question: does an on-demand solution deliver a lower TCO than an on-premise solution? NOTE: End-user organizati... more details»
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Microsoft Convergence 2012

Notes and Reports
March 2012 - Report M28
Microsoft has made big steps in the past year to make its Dynamics business applications easier to use and more attractive to adopt, including mobi... more details»
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Benefit Case Study: Demandware

Columbia Sportswear

ROI Case Studies
March 2012 - Report M19
Columbia deployed Demandware Commerce to help build its brands and benefit its customers and business partners around the globe. Nucleus found tha... more details»
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The new Infor

Notes and Reports
March 2012 - Report M25
With its announcement of Inforce Everywhere, Infor embraces the cloud and goes beyond the marketing to show a new business model for Infor. Althoug... more details»
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Market Focus Report - Mobile and Social CRM

Notes and Reports
March 2012 - Report M13
Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providi... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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