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Marketing

Marketing executives can use this research to identify opportunities to improve and streamline marketing processes, integrate outside analytics and data sources, and improve marketing ROI measurement. Coverage includes content and sales asset management, marketing and predictive marketing application, personal productivity tools, and emerging marketing technologies.

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ROI Case Study: SPSS

Infinity Property and Casualty

ROI Case Studies
September 2008 - Report I93
Infinity Property & Casualty Corporation (IPACC) deployed SPSS to reduce its payments on fraudulent claims and improve its ability to collect payme... more details»
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ROI Case Study: Salesforce.com

TELUS

ROI Case Studies
July 2008 - Report I83
TELUS deployed Salesforce.com in its small business channel to support its business-to-business wireless sales, marketing, and customer service ope... more details»
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ROI Case Study: Salesforce.com

Freedom Communications

ROI Case Studies
June 2008 - Report I78
Freedom Communications used Salesforce.com to increase sales, improve end user and management productivity, and improve data access, analysis, and ... more details»
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ROI Case Study: Oracle CRM On Demand

Rackable Systems

ROI Case Studies
June 2008 - Report I66
Rackable Systems deployed Oracle CRM On Demand and used Oracle Fusion Application Integration Architecture (AIA) to link it to its ERP system to ge... more details»
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ROI Case Study: Oracle and Antenna Software

DirecTV Group

ROI Case Studies
June 2008 - Report I77
2008 ROI Award Winner ROI: 432%, Payback: 2.6 months DirecTV used Oracle CRM On Demand and the Antenna Software AMPower Sales mobile applicatio... more details»
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Five CRM mistakes healthcare payers should avoid

Notes and Reports
May 2008 - Report I62
Effective CRM can help health care payers to better attract and retain members while reducing costs. Providing tiered training and addressing poli... more details»
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ROI Case Study: Cognos

Blue Mountain Resorts

ROI Case Studies
May 2008 - Report I65
Blue Mountain Resorts used IBM Cognos TM1 to reduce labor costs, eliminate excess inventory, improve reporting, and make more strategic pricing dec... more details»
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Five CRM mistakes professional services firms should avoid

Notes and Reports
May 2008 - Report I60
Many professional services firms have shied away from CRM because it would require significant changes in work practices, or because many employees... more details»
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Five CRM mistakes financial services firms should avoid

Notes and Reports
April 2008 - Report I41
Properly deployed, CRM can deliver increased productivity and competitive advantage. Firms that plan a training strategy that addresses the differ... more details»
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Getting to Salseforce.com AppExchange

Notes and Reports
April 2008 - Report I33
Companies looking to participate in Salesforce.com’s AppExchange stand to immediately get access to a wide customer base and the vendor’s consi... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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