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Marketing

Marketing executives can use this research to identify opportunities to improve and streamline marketing processes, integrate outside analytics and data sources, and improve marketing ROI measurement. Coverage includes content and sales asset management, marketing and predictive marketing application, personal productivity tools, and emerging marketing technologies.

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Nucleus Research Standard ROI Tool

ROI Tools
August 2010 - Report
UPDATED AUGUST 2010 Over 4 Million downloads since first published This is the latest version of the Nucleus Research Standard ROI financial mo... more details»
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Leads360 for lead management

Notes and Reports
August 2010 - Report K45
Companies spending money to buy leads should have processes and tools in place to ensure their money is well spent. Leads360 automates much of the... more details»
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ROI Case Study: IBM

IBM

ROI Case Studies
August 2010 - Report K36
The team responsible for demand generation IBM needed to reduce the licensing and training costs for its analytics software while making it more us... more details»
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ROI Case Study: Oracle MDM

Anonymous

ROI Case Studies
June 2010 - Report K5
A leader in electricity transmission and distribution implemented Oracle Master Data Management (MDM) to build a central master database of custome... more details»
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The business value of Chatter

Notes and Reports
June 2010 - Report K34
Salesforce.com Chatter changes the enterprise application model from a query-dominant model to a push-dominant one, driving greater visibility and ... more details»
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ROI Case Study: Salesforce.com

Sant Corporation

ROI Case Studies
June 2010 - Report K32
2010 ROI AWARD WINNER! Sant Corporation used Salesforce.com to refine its reporting and documentation processes, which increased sales productivity... more details»
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Omniture Online Analytics

Notes and Reports
May 2010 - Report K29
Support for analysis of multiple data sources and channels, complex classifications and page naming conventions, and vertical-specific analytics de... more details»
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ROI Case Study: Omniture

Dollar Thrifty

ROI Case Studies
April 2010 - Report K3
Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, imp... more details»
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ROI Case Study: IBM SPSS

Versatel

ROI Case Studies
March 2010 - Report K4
Versatel AG implemented IBM SPSS Predictive Analytics to optimize direct customer marketing campaigns, reduce call handling costs, and increase cus... more details»
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Extending the value of Microsoft SharePoint Portal Server with SAVO

Notes and Reports
January 2010 - Report J79
Although many companies have deployed Microsoft SharePoint Portal Server to share content, lack of structure and CRM-specific functionality have li... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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