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Marketing

Marketing executives can use this research to identify opportunities to improve and streamline marketing processes, integrate outside analytics and data sources, and improve marketing ROI measurement. Coverage includes content and sales asset management, marketing and predictive marketing application, personal productivity tools, and emerging marketing technologies.

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Microsoft Dynamics CRM ROI financial modeling tool

ROI Tools
June 2009 - Report J55
This financial modeling tool has been developed to evaluate the value of Microsoft Dynamics CRM. It is designed to help you build a business case a... more details»
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Achieving value with Microsoft Dynamics CRM

Notes and Reports
June 2009 - Report J56
Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales pro... more details»
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ROI Evaluation Report: IBM Cognos Software

Notes and Reports
May 2009 - Report J18
Companies that use IBM Cognos software are able to improve productivity, reduce or avoid headcount, reduce financing costs, and increase profitabil... more details»
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IBM Cognos Solutions ROI financial modeling tool

ROI Tools
May 2009 - Report J19
This financial modeling tool has been developed to evaluate the value of IBM Cognos Software. It is designed to help you build a business case and ... more details»
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ISVs save with DataDirect drivers

Notes and Reports
March 2009 - Report J10
Independent software vendors (ISVs) that embed DataDirect drivers can leverage DataDirect’s expertise to improve data connectivity. Using DataDi... more details»
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Nucleus Research Standard ROI Tool

ROI Tools
February 2009 - Report
UPDATED FOR 2009 Over 4 Million downloads since first published This is the latest version of the Nucleus Research Standard ROI financial model... more details»
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Nucleus Top Ten Predictions for 2009

Notes and Reports
January 2009 - Report J1
Sustaining business in a recession is all about doing more with less. Expect 2009 to bring more applications to the cloud, increase scrutiny of ne... more details»
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NetSuite ROI financial modeling tool

ROI Tools
January 2009 - Report I132
This financial modeling tool has been developed to evaluate the value of NetSuite. It is designed to help you build a business case and support you... more details»
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ROI Evaluation Report: Microsoft PerformancePoint Server

Notes and Reports
December 2008 - Report I116
Companies use Microsoft Office PerformancePoint Server 2007 to deliver data to people in ways that enable them to identify and respond to changes i... more details»
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Microsoft PerformancePoint ROI financial modeling tool

ROI Tools
November 2008 - Report I120
This financial modeling tool has been developed to evaluate the value of Microsoft Office PerformancePoint 2007 Server. It is designed to help you ... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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