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Marketing

Marketing executives can use this research to identify opportunities to improve and streamline marketing processes, integrate outside analytics and data sources, and improve marketing ROI measurement. Coverage includes content and sales asset management, marketing and predictive marketing application, personal productivity tools, and emerging marketing technologies.

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Extending the value of Microsoft SharePoint Portal Server with SAVO

Notes and Reports
January 2010 - Report J79
Although many companies have deployed Microsoft SharePoint Portal Server to share content, lack of structure and CRM-specific functionality have li... more details»
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Nucleus Top Ten Predictions for 2010

Notes and Reports
December 2009 - Report J91
The cloud continues to drive both rapid ROI and new ISV business models. Beyond the cloud, expect 2010 to bring greater use of analytics, automati... more details»
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IBM and SPSS: Analytics for Everyone

Notes and Reports
October 2009 - Report J86
IBM’s SPSS acquisition gives SPSS users a broader support network, IBM Cognos users a predictive analytics platform, and more enterprise users wi... more details»
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ROI Case Study: SAVO

Aspect

ROI Case Studies
August 2009 - Report J80
Aspect used SAVO to improve sales readiness for both its internal sales team and its channel partners, driving greater internal sales and sales sup... more details»
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ROI Case Study: SPSS

Navy Federal Credit Union

ROI Case Studies
August 2009 - Report J77
2009 ROI AWARD WINNER! Navy Federal Credit Union expanded its investment in SPSS to better understand members’ behavior, driving increased membe... more details»
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ROI Case Study: Microsoft Dynamics CRM

ISS Worldwide

ROI Case Studies
August 2009 - Report J64
2009 ROI AWARD WINNER! ISS Worldwide deployed Microsoft Dynamics CRM to streamline its CRM operations, increasing customer retention and cross sel... more details»
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Microsoft Dynamics CRM ROI financial modeling tool

ROI Tools
June 2009 - Report J55
This financial modeling tool has been developed to evaluate the value of Microsoft Dynamics CRM. It is designed to help you build a business case a... more details»
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Achieving value with Microsoft Dynamics CRM

Notes and Reports
June 2009 - Report J56
Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales pro... more details»
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ROI Evaluation Report: IBM Cognos Software

Notes and Reports
May 2009 - Report J18
Companies that use IBM Cognos software are able to improve productivity, reduce or avoid headcount, reduce financing costs, and increase profitabil... more details»
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IBM Cognos Solutions ROI financial modeling tool

ROI Tools
May 2009 - Report J19
This financial modeling tool has been developed to evaluate the value of IBM Cognos Software. It is designed to help you build a business case and ... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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