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Sales executives can use this research to gain key insights and best practices on existing and emerging technologies that support improved user adoption and sales performance. Coverage includes sales force automation, tools for sales and marketing collaboration, best practices for sales-focused dashboarding and reporting, the effective use of social networking to improve sales results, pricing support technologies and strategies, and how other technologies can be leveraged for greater sales opportunities.

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Nucleus Research Standard ROI Tool

ROI Tools
August 2010 - Report
UPDATED AUGUST 2010 Over 4 Million downloads since first published This is the latest version of the Nucleus Research Standard ROI financial mo... more details»
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Leads360 for lead management

Notes and Reports
August 2010 - Report K45
Companies spending money to buy leads should have processes and tools in place to ensure their money is well spent. Leads360 automates much of the... more details»
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The business value of Chatter

Notes and Reports
June 2010 - Report K34
Salesforce.com Chatter changes the enterprise application model from a query-dominant model to a push-dominant one, driving greater visibility and ... more details»
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ROI Case Study: NetSuite

RedBuilt

ROI Case Studies
June 2010 - Report K27
RedBuilt used NetSuite ERP to avoid a costly one-time fee from SAP, eliminate staff dedicated to manual data entry, reduce report building costs, a... more details»
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ROI Case Study: Salesforce.com

Sant Corporation

ROI Case Studies
June 2010 - Report K32
2010 ROI AWARD WINNER! Sant Corporation used Salesforce.com to refine its reporting and documentation processes, which increased sales productivity... more details»
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Omniture Online Analytics

Notes and Reports
May 2010 - Report K29
Support for analysis of multiple data sources and channels, complex classifications and page naming conventions, and vertical-specific analytics de... more details»
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ROI Case Study: Salesforce.com

Anonymous

ROI Case Studies
April 2010 - Report J69
The company used Salesforce.com to bring its call center operations in house, reducing call-handling costs, improving productivity, and avoiding co... more details»
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Extending the value of Microsoft SharePoint Portal Server with SAVO

Notes and Reports
January 2010 - Report J79
Although many companies have deployed Microsoft SharePoint Portal Server to share content, lack of structure and CRM-specific functionality have li... more details»
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Nucleus Top Ten Predictions for 2010

Notes and Reports
December 2009 - Report J91
The cloud continues to drive both rapid ROI and new ISV business models. Beyond the cloud, expect 2010 to bring greater use of analytics, automati... more details»
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ROI Case Study: Salesforce.com

Dr Pepper Snapple Group

ROI Case Studies
September 2009 - Report J66
Dr Pepper Snapple Group deployed Salesforce.com to replace an aging contact management system and custom spreadsheets, dramatically increasing mana... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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