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Sales executives can use this research to gain key insights and best practices on existing and emerging technologies that support improved user adoption and sales performance. Coverage includes sales force automation, tools for sales and marketing collaboration, best practices for sales-focused dashboarding and reporting, the effective use of social networking to improve sales results, pricing support technologies and strategies, and how other technologies can be leveraged for greater sales opportunities.

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ROI Case Study: Salesforce.com

TELUS

ROI Case Studies
July 2008 - Report I83
TELUS deployed Salesforce.com in its small business channel to support its business-to-business wireless sales, marketing, and customer service ope... more details»
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ROI Case Study: Salesforce.com

Freedom Communications

ROI Case Studies
June 2008 - Report I78
Freedom Communications used Salesforce.com to increase sales, improve end user and management productivity, and improve data access, analysis, and ... more details»
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ROI Case Study: SPSS

Truckee Meadows Community College

ROI Case Studies
June 2008 - Report I69
2008 ROI Award Winner ROI: 691%, Payback: 2 months Truckee Meadows Community College used SPSS Predictive Analytics software to better predict ... more details»
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ROI Case Study: Oracle CRM On Demand

Rackable Systems

ROI Case Studies
June 2008 - Report I66
Rackable Systems deployed Oracle CRM On Demand and used Oracle Fusion Application Integration Architecture (AIA) to link it to its ERP system to ge... more details»
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ROI Case Study: Salesforce.com

Ryder Integrated Logistics

ROI Case Studies
June 2008 - Report I67
2008 ROI Award Winner ROI: 5158%, Payback: 1 week Ryder Integrated Logistics created a single record of customer information, automated selling... more details»
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ROI Case Study: Mall Networks

Shop.org

ROI Case Studies
June 2008 - Report I71
2008 ROI Award Winner ROI: 1765%, Payback: 1.9 months Online retail trade group Shop.org used Mall Network’s shopping service to create a uniq... more details»
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ROI Case Study: Oracle and Antenna Software

DirecTV Group

ROI Case Studies
June 2008 - Report I77
2008 ROI Award Winner ROI: 432%, Payback: 2.6 months DirecTV used Oracle CRM On Demand and the Antenna Software AMPower Sales mobile applicatio... more details»
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SAP's Beleaguered Business By Design

Notes and Reports
June 2008 - Report I74
SAP is facing serious problems executing on its Business ByDesign applications service. It must rapidly correct these problems and get the product... more details»
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Varicent SPM 5.0 Boosts Sales

Notes and Reports
June 2008 - Report I63
Varicent Software has enhanced its Sales Performance Management application for easier and broader deployment, improved its workflow capabilities, ... more details»
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Five CRM mistakes healthcare payers should avoid

Notes and Reports
May 2008 - Report I62
Effective CRM can help health care payers to better attract and retain members while reducing costs. Providing tiered training and addressing poli... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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