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Sales executives can use this research to gain key insights and best practices on existing and emerging technologies that support improved user adoption and sales performance. Coverage includes sales force automation, tools for sales and marketing collaboration, best practices for sales-focused dashboarding and reporting, the effective use of social networking to improve sales results, pricing support technologies and strategies, and how other technologies can be leveraged for greater sales opportunities.

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Benefit Case Study: Datawatch

StonehamBank

ROI Case Studies
December 2011 - Report L125
StonehamBank uses Datawatch Monarch Report Analytics to extract and combine data from its customer information system and other data sources. In e... more details»
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Improving analytics deployments with IBM partners

Notes and Reports
December 2011 - Report L127
In analyzing deployments of IBM Business Analytics Software, Nucleus has found that midsize organizations adopting these applications typically tur... more details»
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ROI Case Study: Salesforce.com

Kimberly-Clark

ROI Case Studies
December 2011 - Report L117
Kimberly-Clark deployed Salesforce.com to support a common CRM strategy across its Health Care and K-C Professional global operations. Nucleus fou... more details»
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Analytics pays back $10.66 for every dollar spent

Notes and Reports
December 2011 - Report L122
A recent examination of Nucleus Research ROI case studies found organizations earn an average of $10.66 for every dollar spent on deployments of an... more details»
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CRM pays back $5.60 for every dollar spent

Notes and Reports
November 2011 - Report L120
Companies continue to invest in Customer Relationship Management to reduce costs and increase revenues − and with good reason. Analysis of recen... more details»
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Technology Value Matrix 2H11: CRM

Second Half - 2011

Notes and Reports
November 2011 - Report L86
Given its direct impact on profits and margins, customer relationship management (CRM) continues to be an area of investment for small and large en... more details»
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Technology Value Matrix 2H11: Workforce Management

Second Half - 2011

Notes and Reports
November 2011 - Report L109
Organizations continue to invest in workforce management (WFM) in order to reduce and control their largest operating expense: labor costs. The Te... more details»
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Benefit Case Study: CustVox

UPC Cablecom

ROI Case Studies
November 2011 - Report L102
UPC Cablecom deployed CustVox customer experience management to better understand its customers’ satisfaction on an ongoing basis. Nucleus found... more details»
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Five ways IBM brings predictive analytics to the masses

Notes and Reports
November 2011 - Report L118
Although virtually any decision making process can be improved with predictive analytics tools, Nucleus found organizations tend to limit their use... more details»
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Nucleus Research On premise vs On demand TCO tool

ROI Tools
November 2011 - Report
This tool helps you answer the question: does an on-demand solution deliver a lower TCO than an on-premise solution? NOTE: End-user organizati... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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