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Research Notes and Reports 360 degree CRM
Research Notes and Reports 360 degree CRM 
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360 degree CRM
Notes and Reports
March 2006 - Report F129
THE BOTTOM LINE
If you've been trying to get a 360-degree view of your customer, you're probably just dizzy. Rather than overloading your CRM system with customer data, make sure the customer has a 360-degree view of your company - by providing everyone who touches a customer with the tools they need to be effective customer relationship managers.
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