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Research Notes and Reports Avoid the ROI pitfalls: Strategies for CRM success
Research Notes and Reports Avoid the ROI pitfalls: Strategies for CRM success 
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Avoid the ROI pitfalls: Strategies for CRM success
Notes and Reports
August 2002 - Report C4
THE BOTTOM LINE
CRM doesn't have to be a risky business. Focus on clear business goals and do a few quick calculations before you start to increase the likelihood that your CRM strategy will produce an impressive return on investment.
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This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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