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Research Notes and Reports BAM - if an acronym falls in the market, does it have meaning?
Research Notes and Reports BAM - if an acronym falls in the market, does it have meaning? 
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BAM - if an acronym falls in the market, does it have meaning?
Notes and Reports
December 2003 - Report D135
THE BOTTOM LINE
Most organizations do not see a compelling business reason to jump on the BAM bandwagon. While the BAM acronym was recognizable to 80 percent of the respondents Nucleus recently interviewed, not one could name a company associated with BAM.
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