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Research Notes and Reports CRM is dead - long live CRM
Research Notes and Reports CRM is dead - long live CRM 
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CRM is dead - long live CRM
Notes and Reports
November 2003 - Report D113
THE BOTTOM LINE
In-house CRM as we know it is dead. Smart vendors are taking the lead from hosted upstarts to deliver maximized ROI to customers while others focus on addressing key challenges such as user adoption and integration to deliver better returns.
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