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Research Notes and Reports CRM pays back $5.60 for every dollar spent
Research Notes and Reports CRM pays back $5.60 for every dollar spent 
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CRM pays back $5.60 for every dollar spent
Notes and Reports
November 2011 - Report L120
THE BOTTOM LINE
Companies continue to invest in Customer Relationship Management to reduce costs and increase revenues − and with good reason. Analysis of recent Nucleus CRM case studies shows that for every dollar a company spends on CRM, it gets back an average of $5.60.
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