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Research Notes and Reports Lies, damn, lies, and average ROI
Research Notes and Reports Lies, damn, lies, and average ROI 
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Lies, damn, lies, and average ROI
Notes and Reports
March 2007 - Report D26
THE BOTTOM LINE
"Average ROI" reports may satisfy the lazy and cumulative ROI (cROI) may impress the foolish, but only a well-grounded analysis based on annual ROI and payback period will suffice when money is on the line.
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