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Research Notes and Reports Maximizing the ROI from Marketing
Research Notes and Reports Maximizing the ROI from Marketing 
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Maximizing the ROI from Marketing
Notes and Reports
July 2006 - Report G46
THE BOTTOM LINE
The most successful marketing efforts leverage technology where it makes sense - and gauge success using metrics that matter. You may find that looking beyond traditional marketing tools will deliver even greater return on investment.
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This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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