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Research Notes and Reports Research Note: Podcasting Best Practices
Research Notes and Reports Research Note: Podcasting Best Practices 
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Research Note: Podcasting Best Practices
Notes and Reports
November 2006 - Report G88
THE BOTTOM LINE
As podcasting becomes more mainstream and recognizable, early adopters are realizing that podcasting has the potential to be an important enterprise resource that can improve communication, increase brand awareness, and act as a key business tool.
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