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Salesforce.com and B-2-B advertising

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Salesforce.com and B-2-B advertising

Notes and Reports

August 2006 - Report G52

THE BOTTOM LINE

Salesforce.com's acquisition and integration of Kieden will give marketers a new tool for evaluating the ROI from their Web marketing efforts.

RELATED DOCUMENTS

This report falls under the following categories. Click on a link below to explore similar documents.

Topic:	Customer Relationship Management, E-Commerce, Software as a Service
Industry:	General
Function:	IT / Infrastructure, Marketing, Sales

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