THE BOTTOM LINE

2011 ROI AWARD WINNER! Nucleus Research examined the use of IBM Cognos Express at Concept One Accessories to identify the benefits of deploying business intelligence and end-user driven reporting capabilities in a midmarket company. Analysts found that by using the application to improve managers’ cost analyses, the company increased its gross margin, reduced headcount, and significantly improved its reporting capabilities without adding staff.
ROI: 866%
Payback: 2 months