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Research ROI Case Studies ROI Case Study: IBM 
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ROI Case Study: IBM
IBM
ROI Case Studies
August 2010 - Report K36
THE BOTTOM LINE
The team responsible for demand generation IBM needed to reduce the licensing and training costs for its analytics software while making it more user friendly. Moving its predictive modeling platform from SAS to SPSS enabled more users to perform analysis while lowering software costs and training.
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This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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