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Research ROI Case Studies ROI Case Study: IBM Netezza
Research ROI Case Studies ROI Case Study: IBM Netezza 
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ROI Case Study: IBM Netezza
MediaMath
ROI Case Studies
October 2011 - Report L112
THE BOTTOM LINE
MediaMath deployed IBM Netezza to support its online digital media platform that helps clients track and manage their online advertising. In examining this IBM Smarter Commerce project, Nucleus analysts found Netezza enabled MediaMath to improve its marketing, customer service, and sales processes to sustain its triple-digit annual growth rate while managing technology costs.
ROI: 212%
Payback: 5 months
Average annual benefit: $2,248,000
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