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ROI Case Study: IBM SPSS

Versatel

ROI Case Studies
March 2010 - Report K4

THE BOTTOM LINE

Versatel AG implemented IBM SPSS Predictive Analytics to optimize direct customer marketing campaigns, reduce call handling costs, and increase customer retention.

RELATED DOCUMENTS

This report falls under the following categories. Click on a link below to explore similar documents.

Topic: Business Intelligence & Analytics, Customer Relationship Management
Industry: Transportation & Utilities
Function: Executive Management, Marketing

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