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ROI Case Study: Microsoft CRM

AAA Mortgage

ROI Case Studies
May 2004 - Report E43

THE BOTTOM LINE

AAA Mortgage deployed Microsoft Business Solutions CRM to enable loan officers to provide quotes to customers in real time, design sophisticated marketing campaigns, and increase overall efficiency. The system has directly resulted in greater revenues, savings in personnel costs, and overall improvements in customer service.

RELATED DOCUMENTS

This report falls under the following categories. Click on a link below to explore similar documents.

Topic: Customer Relationship Management
Industry: Banking & Finance
Function: IT / Infrastructure, Marketing, Sales

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