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ROI Case Study: Microsoft SQL Server 2000

Gulf DTH, Showtime

ROI Case Studies
February 2004 - Report E16

THE BOTTOM LINE

Gulf DTH, Showtime used Microsoft SQL Server 2000 to build a business intelligence system that provides its employees with more accurate data on its customers. The system provides Showtime with richer trend analysis and demographic information that can be used to build tailored marketing campaigns to its customer base.

RELATED DOCUMENTS

This report falls under the following categories. Click on a link below to explore similar documents.

Topic: Business Intelligence & Analytics
Industry: Services
Function: IT / Infrastructure

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