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Research ROI Case Studies ROI Case Study: Omniture
Research ROI Case Studies ROI Case Study: Omniture 
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ROI Case Study: Omniture
Dollar Thrifty
ROI Case Studies
April 2010 - Report K3
THE BOTTOM LINE
Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, improving its ability to track, target, and measure customers’ Web activity, and increasing productivity and accuracy.
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This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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