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ROI Case Study: Salesforce.com

Dr Pepper Snapple Group

ROI Case Studies
September 2009 - Report J66

THE BOTTOM LINE

Dr Pepper Snapple Group deployed Salesforce.com to replace an aging contact management system and custom spreadsheets, dramatically increasing management and sales productivity and providing greater visibility for strategic decision making.

RELATED DOCUMENTS

This report falls under the following categories. Click on a link below to explore similar documents.

Topic: Customer Relationship Management, Software as a Service
Industry: Manufacturing
Function: Sales

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