THE BOTTOM LINE

Kimberly-Clark deployed Salesforce.com to support a common CRM strategy across its Health Care and K-C Professional global operations. Nucleus found that the use of a common system that supported collaboration and mobile access enabled Kimberly-Clark Health Care and K-C Professional to increase efficiency and productivity, accelerate sales cycles, and improve customer engagement while reducing technology costs.
ROI: 108%
Payback: 2.1 years
Average annual benefit: $5,310,436