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Research ROI Case Studies ROI Case Study: SPSS Predictive Marketing
Research ROI Case Studies ROI Case Study: SPSS Predictive Marketing 
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ROI Case Study: SPSS Predictive Marketing
FBTO
ROI Case Studies
April 2006 - Report G15
THE BOTTOM LINE
FBTO used SPSS PredictiveMarketing to target its campaigns for insurance customers, enabling it to significantly reduce its promotional mailings while increasing customer conversions.
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This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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