A closer look at Oracle Sales Cloud

The accelerating release cadence of cloud CRM vendors are often about playing catch up with the features and functions of competitors, not on the ultimate goal of sales force automation: more sales. In looking the latest Oracle Sales Cloud release, Nucleus found that a focus on sales productivity and addition of key capabilities to simplify, focus, and automate tasks for both reps and managers is likely to drive better adoption, more effective use, and better sales results.