bpmonline releases version 7.8

On May 19, Bpm’online released version 7.8 of its Customer Relationship Management (CRM) platform. This version builds upon the capabilities and flexibility of process-driven CRM and provides a more action-oriented, streamlined user experience. Looking at the new capabilities, Nucleus estimates the biggest gains will be for marketers who can likely decrease the time they spend managing campaigns by an average of 30 percent, and for developers who can likely reduce the time they spend configuring and customizing by an average of 25 percent.