IBM advanced analytics ROI case study – Michigan State University

February 3, 2015 - ROI Case Studies O249

Michigan State University’s University Advancement department implemented IBM Cognos Business Intelligence and SPSS predictive analytics to provide greater insight for management of its alumni and donor engagement continuum. Nucleus found that this combination of IBM advanced analytics software enabled MSU University Advancement to support institutional strategies with insights to improve engagement, increase major and annual donation rates, and increase staff productivity.

ROI: 55%
Payback: 2.1 years
Average annual benefit: $34,434

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