SAP Hybris acquires Abakus

December 21, 2016 - Research Q228

SAP Hybris announced its acquisition of Abakus, further enhancing the SAP Hybris Marketing solution’s advanced analytic capabilities and positioning it as a micro-marketing tool. SAP Hybris Marketing customers can expect to more than double their return on investment (ROI) with the solution’s advanced analytics, compared to marketing solutions with basic analytic capabilities.