With latest HR offering Salesforce disrupts market for HCM

Salesforce’s decision to add another toehold into human capital management (HCM) makes sense. Its technology’s applicability extends far beyond sales, and Salesforce for HR is a complementary step that intuitively expands the vendor’s footprint, now constituting another area of HCM alongside Work.com, the vendor’s application to support performance management for sales professionals. Furthermore, the stickiness of Chatter, the social collaboration tool for Salesforce, makes employee engagement a logical next line of approach for the vendor to take.