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Customer Relationship Management

Customer Relationship Management research covers sales force automation, marketing automation, call center, and customer service and support automation applications as well as other applications, such as integration tools, analytics, or portals, that are used to support customer relationships. Key trends also covered in this area include sales asset management, customer experience management, and customer feedback tools.

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Microsoft Dynamics CRM ROI financial modeling tool

ROI Tools
June 2009 - Report J55
This financial modeling tool has been developed to evaluate the value of Microsoft Dynamics CRM. It is designed to help you build a business case a... more details»
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Achieving value with Microsoft Dynamics CRM

Notes and Reports
June 2009 - Report J56
Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales pro... more details»
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Guidebook: Maximizing success delivering Microsoft Dynamics

Notes and Reports
June 2009 - Report J52
Companies buying software want partners they can trust, especially in today’s economic climate. Microsoft partners that follow a structured meth... more details»
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Force.com drives faster development

Notes and Reports
May 2009 - Report J29
Nucleus analyzed existing Force.com application deployments and found an average of 4.9 times faster development. End customers, developers, and I... more details»
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Sage CRM ROI financial modeling tool

ROI Tools
March 2009 - Report J3
This financial modeling tool has been developed to evaluate the value of Sage CRM. It is designed to help you build a business case and support you... more details»
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Sage SalesLogix ROI financial modeling tool

ROI Tools
March 2009 - Report J6
This financial modeling tool has been developed to evaluate the value of Sage SalesLogix. It is designed to help you build a business case and supp... more details»
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Nucleus Research Standard ROI Tool

ROI Tools
February 2009 - Report
UPDATED FOR 2009 Over 4 Million downloads since first published This is the latest version of the Nucleus Research Standard ROI financial model... more details»
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Nucleus Top Ten Predictions for 2009

Notes and Reports
January 2009 - Report J1
Sustaining business in a recession is all about doing more with less. Expect 2009 to bring more applications to the cloud, increase scrutiny of ne... more details»
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NetSuite ROI financial modeling tool

ROI Tools
January 2009 - Report I132
This financial modeling tool has been developed to evaluate the value of NetSuite. It is designed to help you build a business case and support you... more details»
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Evaluating the on-demand contact center

Notes and Reports
November 2008 - Report I118
Moving contact centers on demand can dramatically reduce ongoing costs while supporting multichannel communication. Properly deployed, on-demand c... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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