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Customer Relationship Management

Customer Relationship Management research covers sales force automation, marketing automation, call center, and customer service and support automation applications as well as other applications, such as integration tools, analytics, or portals, that are used to support customer relationships. Key trends also covered in this area include sales asset management, customer experience management, and customer feedback tools.

Filtering by: Customer Relationship Management ( remove term )

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ROI Case Study: Salesforce.com

TELUS

ROI Case Studies
July 2008 - Report I83
TELUS deployed Salesforce.com in its small business channel to support its business-to-business wireless sales, marketing, and customer service ope... more details»
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ROI Case Study: BEA

South American Telecommunications Provider

ROI Case Studies
July 2008 - Report I47
A South American telecommunications provider used BEA service-oriented architecture (SOA) to increase installer productivity, improve customer serv... more details»

ROI Case Study: Salesforce.com

Freedom Communications

ROI Case Studies
June 2008 - Report I78
Freedom Communications used Salesforce.com to increase sales, improve end user and management productivity, and improve data access, analysis, and ... more details»
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ROI Case Study: Salesforce.com

Ryder Integrated Logistics

ROI Case Studies
June 2008 - Report I67
2008 ROI Award Winner ROI: 5158%, Payback: 1 week Ryder Integrated Logistics created a single record of customer information, automated selling... more details»
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Varicent SPM 5.0 Boosts Sales

Notes and Reports
June 2008 - Report I63
Varicent Software has enhanced its Sales Performance Management application for easier and broader deployment, improved its workflow capabilities, ... more details»
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Five CRM mistakes healthcare payers should avoid

Notes and Reports
May 2008 - Report I62
Effective CRM can help health care payers to better attract and retain members while reducing costs. Providing tiered training and addressing poli... more details»
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Five CRM mistakes professional services firms should avoid

Notes and Reports
May 2008 - Report I60
Many professional services firms have shied away from CRM because it would require significant changes in work practices, or because many employees... more details»
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Five CRM mistakes financial services firms should avoid

Notes and Reports
April 2008 - Report I41
Properly deployed, CRM can deliver increased productivity and competitive advantage. Firms that plan a training strategy that addresses the differ... more details»
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Getting to Salseforce.com AppExchange

Notes and Reports
April 2008 - Report I33
Companies looking to participate in Salesforce.com’s AppExchange stand to immediately get access to a wide customer base and the vendor’s consi... more details»

NetSuite helps global companies cope

Notes and Reports
April 2008 - Report I50
NetSuite OneWorld builds on an integrated repository to provide a single real-time view of global and multi-entity operations. Companies are able ... more details»
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This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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