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Customer Relationship Management

Customer Relationship Management research covers sales force automation, marketing automation, call center, and customer service and support automation applications as well as other applications, such as integration tools, analytics, or portals, that are used to support customer relationships. Key trends also covered in this area include sales asset management, customer experience management, and customer feedback tools.

Filtering by: Customer Relationship Management ( remove term )

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Nucleus Research Standard ROI Tool

ROI Tools
August 2010 - Report
UPDATED AUGUST 2010 Over 4 Million downloads since first published This is the latest version of the Nucleus Research Standard ROI financial mo... more details»
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Leads360 for lead management

Notes and Reports
August 2010 - Report K45
Companies spending money to buy leads should have processes and tools in place to ensure their money is well spent. Leads360 automates much of the... more details»
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ROI Case Study: IBM

IBM

ROI Case Studies
August 2010 - Report K36
The team responsible for demand generation IBM needed to reduce the licensing and training costs for its analytics software while making it more us... more details»
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ROI Case Study: Oracle MDM

Anonymous

ROI Case Studies
June 2010 - Report K5
A leader in electricity transmission and distribution implemented Oracle Master Data Management (MDM) to build a central master database of custome... more details»
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The business value of Chatter

Notes and Reports
June 2010 - Report K34
Salesforce.com Chatter changes the enterprise application model from a query-dominant model to a push-dominant one, driving greater visibility and ... more details»
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ROI Case Study: NetSuite

RedBuilt

ROI Case Studies
June 2010 - Report K27
RedBuilt used NetSuite ERP to avoid a costly one-time fee from SAP, eliminate staff dedicated to manual data entry, reduce report building costs, a... more details»
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ROI Case Study: Salesforce.com

Sant Corporation

ROI Case Studies
June 2010 - Report K32
2010 ROI AWARD WINNER! Sant Corporation used Salesforce.com to refine its reporting and documentation processes, which increased sales productivity... more details»
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Omniture Online Analytics

Notes and Reports
May 2010 - Report K29
Support for analysis of multiple data sources and channels, complex classifications and page naming conventions, and vertical-specific analytics de... more details»
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ROI Case Study: Salesforce.com

Anonymous

ROI Case Studies
April 2010 - Report J69
The company used Salesforce.com to bring its call center operations in house, reducing call-handling costs, improving productivity, and avoiding co... more details»
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ROI Case Study: IBM SPSS

Versatel

ROI Case Studies
March 2010 - Report K4
Versatel AG implemented IBM SPSS Predictive Analytics to optimize direct customer marketing campaigns, reduce call handling costs, and increase cus... more details»
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Knowledge Center

Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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