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Customer Relationship Management

Customer Relationship Management research covers sales force automation, marketing automation, call center, and customer service and support automation applications as well as other applications, such as integration tools, analytics, or portals, that are used to support customer relationships. Key trends also covered in this area include sales asset management, customer experience management, and customer feedback tools.

Filtering by: Customer Relationship Management ( remove term )

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Market Watch: 2012 Week 4

Notes and Reports
January 2012 - Report M11
With the National Retail Federation’s 101st Annual Convention & EXPO taking place January 15-18, 2012, Nucleus’s take on notable recent vendor ... more details»
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Microsoft Dynamics 2012 for Retail

The consumer and user experience

Notes and Reports
January 2012 - Report M7
The third release of Microsoft Dynamics AX for Retail since its debut in 2010 provides end-to-end transaction support from promotion to point of sa... more details»
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Market Watch: Week 49

Notes and Reports
December 2011 - Report L126
Nucleus’s take on notable recent vendor announcements includes competitive wins from Microsoft and momentum for Office 365, new usability enhance... more details»
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Benefit Case Study: IBM Websphere Cast Iron

MoMA

ROI Case Studies
December 2011 - Report L128
The Museum of Modern Art recently used IBM WebSphere Cast Iron Cloud integration to integrate its Salesforce.com deployment and AS400 system. When... more details»
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ROI Case Study: Salesforce.com

Kimberly-Clark

ROI Case Studies
December 2011 - Report L117
Kimberly-Clark deployed Salesforce.com to support a common CRM strategy across its Health Care and K-C Professional global operations. Nucleus fou... more details»
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CRM pays back $5.60 for every dollar spent

Notes and Reports
November 2011 - Report L120
Companies continue to invest in Customer Relationship Management to reduce costs and increase revenues − and with good reason. Analysis of recen... more details»
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Technology Value Matrix 2H11: CRM

Second Half - 2011

Notes and Reports
November 2011 - Report L86
Given its direct impact on profits and margins, customer relationship management (CRM) continues to be an area of investment for small and large en... more details»
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Benefit Case Study: CustVox

UPC Cablecom

ROI Case Studies
November 2011 - Report L102
UPC Cablecom deployed CustVox customer experience management to better understand its customers’ satisfaction on an ongoing basis. Nucleus found... more details»
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Nucleus Research On premise vs On demand TCO tool

ROI Tools
November 2011 - Report
This tool helps you answer the question: does an on-demand solution deliver a lower TCO than an on-premise solution? NOTE: End-user organizati... more details»
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Oracle OpenWorld applications update

Notes and Reports
October 2011 - Report L113
At Oracle OpenWorld, Oracle presented the results of its 6-year Fusion Applications development effort, with more than 100 modules for on-premise o... more details»
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Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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