Customer Relationship Management research covers sales force automation, marketing automation, call center, and customer service and support automation applications as well as other applications, such as integration tools, analytics, or portals, that are used to support customer relationships. Key trends also covered in this area include sales asset management, customer experience management, and customer feedback tools.
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Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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