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Customer Relationship Management

Customer Relationship Management research covers sales force automation, marketing automation, call center, and customer service and support automation applications as well as other applications, such as integration tools, analytics, or portals, that are used to support customer relationships. Key trends also covered in this area include sales asset management, customer experience management, and customer feedback tools.

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Salesforce.com announces Chatter Messenger

Notes and Reports
May 2012 - Report M47
Salesforce.com announced Chatter Messenger, giving users real-time presence monitoring and instant messaging capabilities. Coming in the Summer 12... more details»
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Technology Value Matrix First Half 2012: CRM

First Half - 2012

Notes and Reports
May 2012 - Report M39
Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas ... more details»
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Marketing drives CRM ROI

Notes and Reports
April 2012 - Report M22
Nucleus found marketing automation drives a 14.5 percent increase in sales productivity and a 12.2 percent reduction in marketing overhead. Howeve... more details»
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Nucleus Research Standard ROI Tool

ROI Tools
April 2012 - Report
UPDATED April 2012 Over 5.7 Million downloads since first published This is an entirely new financial analysis tool with a streamlined format a... more details»
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Nucleus Research On premise vs On demand TCO tool

ROI Tools
April 2012 - Report
This tool helps you answer the question: does an on-demand solution deliver a lower TCO than an on-premise solution? NOTE: End-user organizati... more details»
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The benefits of Xactly

Notes and Reports
April 2012 - Report M30
Xactly sales compensation automation helps sales managers plan and execute effective sales compensation strategies. Nucleus found benefits from Xa... more details»
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Microsoft Convergence 2012

Notes and Reports
March 2012 - Report M28
Microsoft has made big steps in the past year to make its Dynamics business applications easier to use and more attractive to adopt, including mobi... more details»
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Salesforce.com announces Site.com

Notes and Reports
March 2012 - Report M26
Salesforce.com is setting its sights on the Web content management (ECM) space with its Software-as-a-Service (SaaS) offering, Site.com. With rela... more details»
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The new Infor

Notes and Reports
March 2012 - Report M25
With its announcement of Inforce Everywhere, Infor embraces the cloud and goes beyond the marketing to show a new business model for Infor. Althoug... more details»
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Market Focus Report - Mobile and Social CRM

Notes and Reports
March 2012 - Report M13
Adding mobile access and social collaboration to CRM delivers significant benefits. In a survey of CRM decision makers, Nucleus found that providi... more details»
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Do ROI Right!
This collection of Nucleus research notes provide detailed information on various topics and may be helpful as you work though your own ROI analysis or complete the tutorial.
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