Skip to content

Nucleus Research

Client Login:
You are here: Home arrow Why Use Nucleus
Who We Are

Nucleus Research is a global provider of research and advisory services. We take an investigative, real-world approach to our research and we deliver information based on case studies of actual deployments. By assessing hundreds of deployments every year, our analysts have the unique knowledge to help our clients make technology decisions that maximize the benefit to their organization.

We're serious about investigating deployments: you get in-depth information and insight from us that you won't find anywhere else.

We work with organizations every day and understand the challenges they face. Whether you're pressured to compete with limited resources or exploring strategies to beat your competition, we can show you what technology can help you succeed. After identifying a technology direction our quantitative research helps you build an accurate business case for a specific technology solution.

Accreditation

Nucleus Research has NASBA Accreditation Assessing the value of technology is the core of our research approach and Nucleus Research is the only technology research firm registered with the National Association of State Boards of Accountancy (CPE Registration #108024).

What Our Clients Are Saying

"The independent ROI case studies, reports, and ROI tools from Nucleus Research have been a powerful arsenal for our field team – allowing us to clearly demonstrate and validate our solutions’ value and ultimately drive sales forward."
Greg Smith
Vice President
Kronos

"Once we convince our customers/prospects of the technical merits of our products, the conversation quickly turns to a business decision. Therefore, we needed a way for our sales teams and customers to build a compelling business case to justify the purchase. We chose Nucleus Research because they are a well known and respected research firm that specializes in product ROI. Nucleus worked with our customers, marketing, product management and sales teams to create easy to use and credible ROI Tools for our products. These ROI Tools have been instrumental in some very large deals for us."
Thomas Bienkowski
Director, Product Marketing
Arbor Networks

"The Nucleus team has a powerful understanding of the dynamics of the IT industry, the business intelligence market, and the needs of enterprise organizations. This expertise makes them a "go to" source for my team. In addition, while other IT firms get hung up on the speeds and feeds of a technology solution, Nucleus is focused on the actual customer impact. There are a number of IT research firms out there, but it is obvious that Nucleus clearly gets it!"
Dave Laverty
VP, Worldwide Marketing
IBM

"Nucleus's knowledge of the market, the vendors, and the needs of the enterprise users is extremely valuable to Vignette. We rely on the their research and analysts to help us with our marketing and sales activities. In addition, the independent ROI case studies clearly demonstrate and validate the value our customers receive."
Sarah Reed
Director, Corporate Communications
Vignette

"In my role, I get great visibility into the various IT research firms. I have worked with Nucleus over the years and find what differentiates them from the rest is a combination of ROI expertise, understanding a technology's true value, flexibility, ability to execute, and excellent client services."
Peggy O'Neill
Senior Vice President
Hill & Knowlton/Blanc & Otus

"My staff and I rely on the Nucleus analysts and research through its Tech Advisor Service. Nucleus's knowledge of the IT industry, RightNow Technologies, and the CRM market is invaluable to us on an on-going basis."
Jai Zimmerman
Director, Analyst Relations
RightNow

"I find Nucleus's case-based approach to research very refreshing. Their keen insight into enteprise organizations, real-world data, and industry expertise is a powerful combination. Nucleus Research is a valuable resource for me."
Jeff Summers
Chief Marketing Officer
The SAVO Group

"My staff and I have been using the services of Nucleus Research for three years. I find the Tech Advisor Service provides my team with both the research and analyst support to help us with both tactical and strategic issues. Bottom line: The Tech Advisor Service is crucial for me and the ROI case studies validate our solutions and close deals faster."
HK Bain
CEO & President
Digitech

"When it comes to demonstrating the business and financial value of our solution, Nucleus is the source. Its independent assessments clearly validates and articulates our value to prospects and customers. Nucleus's expertise with ROI is unparallelel in the industry."
Mike DiPietro
VP of Marketing
HealthcareSource

 

Product Summary

Nucleus Research offers the following services:

ROI Case Studies

Our ROI case studies put a technology deployment in context, showing the real story of how a customer selected, deployed, and adopted technology to deliver value.

ROI Training

We've trained thousands of technology and sales professionals and can teach your team how to build a credible business case for technology.

TechAdvisor

Our TechAdvisor annual support service provides real-time sales support designed to help your team when they are experiencing a sales challenge, not days later.

ROI Guidebooks

We investigate actual deployments and provide a framework showing how organizations have achieved value from a solution.

Interested? Learn more »

Become a Client

want access?
it's easier than you think!
learn how »

Newsletter

Our newsletter includes the latest insights from Nucleus Research analysts.