The functionality and usability of a technology combined define its value. This determination will vary based on your individual business needs. For example, some businesses may benefit from advanced features, favoring functionality over usability. Yet another may benefit from providing broader access to an app and data, thus putting more of a premium on usability.

This book provides a framework that allows you to quickly see where each technology ranks for both, then determine which solutions offer the most value based on your needs.

Once you’ve decided on the tech solutions that deliver the functionality and usability your business requires, you can drill down with case studies that show proven ROI. This will help you further justify your decision. Better yet, case studies provide instructive information with best practices and lessons learned that can save your business time and money, while boosting your overall ROI.