Products and Services
SERVICES FOR VENDORS OF TECHNOLOGY
TechAdvisor for Vendors
Our TechAdvisor subscription service helps marketing and sales teams build and preset a value message.
Our analysts look at technology from a value perspective. Our quantitative research provides the other half of the technology picture to vendors using qualitative services such as Gartner’s. Our annual TechAdvisor service provides unlimited access to our analyst team along with ongoing technology insight based on investigative analysis of customer deployments. You’ll have unlimited inquiry support to help understand the competitive landscape and customer needs, deliver an ROI message, and support your sales team with factual research that closes business. Our market insight is unsurpassed in the industry with our annual tech predictions achieving a 95% accuracy rate.
ROI Case Studies
A Nucleus Research case study quantifies the actual value a customer received and tells the story of how they selected, deployed, and adopted a solution. Nucleus is the leader in ROI cases studies with more case studies published than any other firm. Sales reps consistently point to ROI case studies as the most effective sales tool. Using a case study, potential customers can understand how they can achieve value and are armed with quantifiable research that supports their internal business case.
Nucleus is a full service technology research firm that supports our vendor customers to quantify and deliver a value message. Our Value Matrix reports, guidebooks and research present the value of a solution and quantify the range of benefits a customer can expect. Our research is investigative, and builds on vignettes and quotes from customers to quantify how organizations have achieved value.
ROI and TCO Tools
Our ROI tools are concise, focused, and designed to be easy to use by sales reps and support teams. Nucleus has delivered hundreds of ROI tools to support vendors in calculating an ROI business case during the sales process. No firm has worked with more sales reps than we have. We know our tools are there to close the deal with the most credible business case, not create a complex process. When it comes to credibility, we are the only firm registered with the National Association of State Boards of Accountancy, allowing your sales team to focus on presenting your solution, not defending the calculations.
We’ve trained thousands of sales reps to understand the metrics, present the direct and indirect benefits, and deliver a credible ROI case that is defensible through to the financial decision maker. Feedback from the sessions often call it the most important sales training the rep has taken. Call us and we’ll show you how we can help make your team successful.
If you have your own ROI tool our certification process can ensure the calculations are correct and your prospect knows it has been independently verified. Read about the tool certification program here…
SERVICES FOR USERS OF TECHNOLOGY
TechAdvisor for Users
Our TechAdvisor subscription service helps business and technology professionals understand the market and justify technology decisions.
You can’t afford to invest in a solution that doesn’t deliver ROI. If you buy a research service from Gartner you’re getting an opinion-based view of the technology market. From Nucleus you’ll get the rest of the picture with the value point of view. You’ll have the research and support you’ll need to understand the value of market events, build a business case for a decision, and support that decision with quantifiable case-study based analysis. Our Value Matrix reports aren’t magic but are built on in-depth analysis and case studies that explore the functionality and usability of technology. With our TechAdvisor service you’ll have access to all of our research, our benchmark tools built on IBM Watson, and inquiry time to the analyst team to individual help and support.
Need support now for a technology decision? You can purchase a week of access online to download the research and case studies you need to support your business case.
We have a free set of standard ROI tools available now. Go to ROITool.com to download the latest tools from our research base.