THE BOTTOM LINE
TW Metals deployed Microsoft Dynamics CRM Online to replace an aging Lotus Notes based application with a CRM platform which would boost sales effectiveness. Nucleus found that the cloud-based CRM solution enabled TW Metals to develop the customer relationship strategy it needed to grow its business. Key benefits included increased outside sales and manager productivity, decreased reporting time, and decreased license and maintenance fees.
Payback: 4 months
Average annual benefit: $1,117,742