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Running an intelligent marketing department

Research

April 2017 - Report R64

THE BOTTOM LINE

Despite the hype around intelligence, only five percent of customers feel their marketing departments effectively leverage advanced analytics, machine learning, and predictive intelligence. Nucleus talked to one commerce service provider that is driving results with Marketo and EverString’s intelligent capabilities, increasing business from top-tier accounts by five percent, and quarterly revenue by 15 to 20 percent.

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DOCUMENT TAGS

Topic: Business Intelligence & AnalyticsCustomer Relationship ManagementEmerging TechnologiesEnterprise ApplicationsMarketing AutomationSoftware as a Service
Industry: Banking & FinanceEducationGeneralGovernmentHealthcare/BiotechnologyHigh-TechInsuranceManufacturingRetail/HospitalityServicesTransportation & Utilities
Function: MarketingOperationsSales
 
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