THE BOTTOM LINE
2017 ROI AWARD WINNER! Shazam deployed Salesforce Wave to provide its employees with a user friendly analytics tool, allowing for ad-hoc analysis. The company had relied on Excel, but found that they were not able to execute on advanced analytics. It needed a solution that would help increase efficiency and reduce requests for reports from the core analytics team. Nucleus found that Salesforce Wave helped increase productivity for the chief revenue officer (CRO), the sales VPs, and the analytics team. In addition, the deployment helped Shazam maintain clean data for improved customer segmentation and more effective sales efforts.
Payback: 1.6 months
Average annual benefit: $246,896