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Business Insider, “The CEO of Google Cloud explains how joining forces with a giant in IT services gives it more muscle in the battle with Amazon and Microsoft”

AdExchanger, “Out-Of-Home ROI: All Signs Must Point In The Right Direction”

TechTarget, “Salesforce acquisition of Tableau likely to bring changes”

Nucleus Top Ten Predictions for 2020

Nucleus’s top 10 predictions for 2020 look at rising and falling trends and expand on one of our topics from last year. We look at market strategy for vendors and turn a critical eye towards…

Guidebook – Deep learning on AWS

To understand the state of deep learning adoption and usage today, as well as how it has changed since last year’s report (Nucleus Research s180 – Guidebook: TensorFlow on AWS –November 2018), Nucleus conducted interviews…

Time for some changes at Amazon.com

I know I’m not the only one who has started to notice the growing problem with Amazon. AWS is doing well, despite losing the US Defense contract to Azure, and Alexa is certainly good enough…

Analytics Technology Value Matrix 2019

Analytics aren’t optional, regardless of company size. Collecting, storing, and analyzing data to make informed business decisions are mission-critical functions for any organization looking to find a leg up in a competitive market. As connectivity…

Business Insider, “Oracle and SAP are changing CEOs as they do a ‘delicate dance to the cloud’ — and it could be the right time for Larry Ellison to step back up as CEO”

Zoho Campaigns drives value for customers

Nucleus Research interviewed customers using Zoho Campaigns and observed that the product increased customer interaction with higher confirmation and email response rates, and improved productivity as organizations expanded their marketing campaigns without adding employees. Customers…

GoodData ROI case study: Mercatus

Mercatus chose GoodData to deliver analytics and data visualization capabilities to its cloud-based investment management platform. Customers wanted real-time visibility into individual asset performance and the ability to produce data visualizations individually, without extensive training…