Adoption of IT Research Advisory Firm’s Case-Based Approach Exploded in 2006

Nucleus Research, a global provider of information technology research and advisory services, wrapped up 2006 at an unprecedented level of adoption among organizations interested in quantitative research and return on investment analysis. The company is reporting record numbers across the board in key metrics such as customer downloads of its suite of ROI methodology tools, web site traffic and media citations.

As organizations of all sizes in many industries consider implementing up-and-coming technologies and applications such as on-demand services, Web 2.0 offerings, and SOA innovations, they are using the quantitative ROI analysis tools offered by Nucleus Research at an unprecedented rate to guide the successful execution of their IT deployments and determine the business value of their initiatives. The firm saw a sharp increase in a number of key metrics:

• Customer downloads of ROI financial modeling tools, which have now been downloaded more than 4.7 million times from users around the world. This compares with only 325,000 downloads as of April 2005.
• Web site traffic, as Nucleus Research’s web site is now receiving more than one million visitors each month, the highest volume to date. Its reach per million users has increased 100 percent in the past quarter.
• Nucleus has now trained more than 225,000 sales, accounting, marketing and IT professionals through its boot camps and on-site training sessions
• The firm recently published its 1000th ROI case study on technology deployments, the most of any research firm in the industry.
• Nucleus analysts are now quoted, on average, every day in leading business or technology trade publications around the world.

"Many companies were burned adopting unproven technologies during the dot-com bubble years, and have either felt the pain directly or know of others who have. Companies are now looking for tangible, quantitative analysis of how a particular technology offering is going to pay dividends and impact their bottom line," said Ian Campbell, CEO, Nucleus Research. "The tremendous interest the industry has shown in our case-based investigative analysis and financial modeling tools is clear validation for our methodology, and certainly shows that the IT industry has 'grown up' to a certain extent and is now making more effective decisions on technology deployments."

"To maximize revenues in the highly-competitive air transportation industry, it is essential to make sound decisions in the face of rapidly-changing market conditions. But it's not always easy to convince the C-level audience that technology like predictive analytics delivers value," said King Douglas, senior analyst in the Customer Research Department at American Airlines. "Working with Nucleus was a rapid and credible way to build a structured business case to justify our project and demonstrate the clear business value it delivered for American Airlines."

Nucleus Research is the only analyst firm registered with the National Association of State Boards of Accountancy, and is also the only such firm that offers CPE credits for its training courses. The company’s free tools have effectively eliminated the need for any enterprise to build their own ROI tool. Nucleus now offers 14 industry-specific modeling tools free of charge, covering areas such as VoIP, disaster recovery, supply chain, storage management, security, SOA, integration, ERP, CRM, spam filtering, content management, business intelligence, and extrusion prevention, as well as a standard tool. Nucleus Research's reports and research notes are regularly translated into numerous languages including Chinese, French, German, and Portuguese.

About Nucleus Research

Nucleus Research is a global provider of IT advisory and research services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments, including successfully executing their IT deployments and determining the business value of their initiatives. For more information, visit www.NucleusResearch.com.