THE VALUE MATRIX

VALUE NOT MAGIC

Providing a transparent tool to help businesses quickly assess their technology options in a friendly, visual format. We provide a straightforward analysis of tech solutions based on the functionality and usability they deliver. You can easily compare solutions and zero in on those that meet your unique business requirements.

WELCOME TO NUCLEUS RESEARCH

Our research provides the ROI, insight, benchmarks, and facts that allow our clients to understand the value of technology and make informed decisions. We build on an in-depth, case-study research approach that analyzes the results of actual deployments to provide technology advice built on real-world outcomes, not analyst opinions.

LATEST RESEARCH

Adobe acquires Marketo

In September 2018, Adobe announced the acquisition of Marketo for $4.75 billion dollars. The deal is expected to close in Q4 2018. Adobe plans to incorporate Marketo technology into its Customer Experience Cloud to enable business-to-business marketing along with the existing business-to-consumer applications that Adobe specializes in. Marketo will still be sold as a standalone…

RESEARCH DESIGNED FOR YOU

Our research provides the ROI, insight, benchmarks, and facts that allow our clients to understand the value of technology and make informed decisions. We build on an in-depth, case-study research approach that analyzes the results of actual deployments to provide technology advice built on real-world outcomes, not analyst opinions.

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Immediately and for the next 3 days you will have full download access to the entire research base, including all ROI Case Studies, Research Notes and ROI Tools.

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VENDOR ADVISORY

Evaluate Technology Development Leaders

Our annual service for vendors of technology delivers ROI focused analysis designed to support your sales and marketing teams as they position and prove the value of your solution.

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TECH USER ACCESS

Make Informed
Investment Decisions

Our annual service for users of technology is designed to help you justify your technology decisions and provide ongoing market insight.
 

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Get Early Access to Market-Changing Research

The bottom-line information you need to know about technology to make informed investment decisions. This service, tailored to Wall Street, is offered as an annual subscription.