Moving beyond basic cost-cutting, predictive analytics helps companies plan for growth

Predictive analytics are giving a number of companies the ability to accurately identify upcoming growth opportunities and better prepare to take full advantage of them, a report from Nucleus Research finds.

"Companies are always looking for the proverbial crystal ball to help plan for the future," said Rebecca Wettemann, Nucleus Research. "With predictive analytics, the same data that helps a company understand its past experiences and best practices can now provide a powerful insight into what lies ahead. This gives companies a pre-emptive ability to enact top-line improvements in preparation for new growth areas as opposed to reacting mid-stream."

Where business intelligence applications mine corporate data for a better understanding of how the organization has operated in the past, predictive analytics applications provide the forward view using that same data. Applying advanced forecasting and modeling techniques, predictive analytics identify future possibilities and help companies prepare for growth and upcoming change.

Nucleus Research's latest insights on maximizing returns from predictive analytics, as well as a case study of a company that realized solid ROI and increased efficiency of its marketing program through predictive analytics are available at NucleusResearch.com

About Nucleus Research

Nucleus Research is a global provider of IT advisory and research services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments. For more information, visit NucleusResearch.com.