Report explores customer deployment experiences, strategies for increasing value and missteps to avoid

Nucleus Research, a global provider of information technology research and advisory services, today released its Siebel CRM On Demand Guidebook.

Available at www.NucleusResearch.com, this Guidebook highlights the experiences of both recent and long-time customers of Oracle's Siebel CRM On Demand to prescribe best practices for deployment, fine-tuning and missteps to avoid in maximizing value from Siebel CRM On Demand.

"In our analysis of Siebel customers we found that the most successful ones saw CRM not as an application to be deployed but as a framework for how their organizations interacted with customers," said Rebecca Wettemann, Vice President of Research, Nucleus Research.

Nucleus found many Siebel CRM On Demand customers were leveraging both the depth and flexibility of Siebel to support specific business strategies:

• Standardizing CRM across multiple geographies and offices without the need for IT resources at each site
• Providing on-demand CRM as needed for departments or workgroups that don't need access to full Siebel Enterprise functionality
• Quickly delivering CRM tools to new teams or initiatives within weeks instead of years

Wettemann continued,

"Our findings are showing that Siebel CRM On Demand customers are taking advantage of embedded best practices, integration, and analytics - among other features - to leverage greater long-term value from their CRM."

The latest Guidebook also provides analysis on how to prevent common CRM pitfalls such as identifying internal 'CRM skeptics' and removing the "old school" CRM mindset.

The Siebel CRM On Demand Guidebook is available at www.NucleusResearch.com.

About Nucleus Research

Nucleus Research is an independent global research and advisory firm that provides CFOs, CIOs and their staffs with the financial and technology expertise they need to evaluate and manage their information technology investments the same way they evaluate and manage other capital investments. Nucleus Research is the first firm of its kind to blend financial analysis with comprehensive technology expertise to deliver 100% impartial return-on-investment (ROI) data and financial analysis services to organizations worldwide. Nucleus analysts use an uncompromising set of processes and tools to evaluate the financial return on IT assets throughout a technology's life cycle, from selection and deployment to upgrade and retirement. Nucleus Research's ROI assessment methodology can be applied to virtually any technology investment. For more information visit: www.NucleusResearch.com.