IBM Business Analytics for nonprofits

February 8, 2015 - Research P22

Nonprofit organizations are increasingly challenged to prove the effectiveness of their programs while attracting and retaining new funding sources. In looking at the experiences of nonprofits using IBM Business Analytics for campaign management and program assessment, Nucleus found they were able to increase productivity and reduce campaign costs while optimizing campaigns. They were also able to improve program outcomes and effectively communicate their successes based on analytics-driven insights.