IBM MobileFirst ROI case study: Bernhardt

Bernhardt Furniture deployed an IBM MobileFirst solution to create an electronic showroom application that eliminated paper-based presentations, provided real-time data for new product releases, and simplified the order process. Nucleus found the project increased sales effectiveness while increasing productivity, reducing costs, and making trade show preparation more efficient.

ROI: 196%
Payback: 6 months
Average annual benefit: $768,959