IBM ROI Case Study: MediaMath

October 20, 2011 - ROI Case Studies L112

MediaMath deployed IBM Netezza to support its online digital media platform that helps clients track and manage their online advertising. In examining this IBM Smarter Commerce project, Nucleus analysts found Netezza enabled MediaMath to improve its marketing, customer service, and sales processes to sustain its triple-digit annual growth rate while managing technology costs.

ROI: 212%
Payback: 5 months
Average annual benefit: $2,248,000

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