The future of enterprise applications: A closer look at Oracle CRM

January 9, 2008 - Research H101

As Oracle moves toward Fusion applications, Oracle CRM developments are hopefully the harbinger of things to come. With a focus on integrating new technologies and making applications more intuitive, Oracle CRM shows it knows the direction it needs to take. Oracle competitors in other application areas should take notice: if Oracle spreads these innovations across its other products, it will be an even stronger competitor.