The value of subscription billing in monetizing video content

October 2, 2013 - Research N137

Video content monetization is no longer a choice between ad-based and pay-per-view models. Internet-based video requires a flexible subscription billing option to support a multitude of revenue options, including over the top (OTT), freemium, ad-driven, subscription, pay-per-view (PPV), a la carte, multi-screen, and content-driven business models.